meet Alternative Resources of the Triad
Our mission is to improve the emotional and social well-being of LGBTQIA2+ individuals in Greensboro by promoting inclusivity and building resources, safe spaces, and social events.
Greensboro Pride Festival
Alternative Resources of the Triad
Alternative Resources of the Triad is a 501(c)(3) nonprofit organization that produces the annual Greensboro Pride Festival. Our organization is 100% volunteer-run and profits are used to host LGBTQIA2+ events throughout the year.
Alternative Resources of the Triad was established in 1988 by Katheryn Smith, former Executive Director of Triad Health Project. Receiving help from numerous friends and acquaintances, Katheryn also relied heavily on John Quillan of the Charlotte Gay and Lesbian Switchboard and Greensboro attorney Ron Johnson for guidance in obtaining nonprofit status for the organization.
An anonymous donation of $1,000.00 provided the seed that culminated in ART’s first event, the Lesbian Health Fair. Shortly thereafter, the Gay & Lesbian Hotline of the Triad was established.
The explosive growth of the World Wide Web provided the impetus to discontinue the hotline, as most of the call volume centered on requests for information. In November 2003, it was deemed that these queries could be better served by a 24/7 web presence, first as OutGreensboro.com and then as OutTriad.org.
ART sponsored QCY NT (Queer College Youth Network of the Triad), the inaugural meeting held at the Board Room of the Biltmore Greensboro Hotel in May of that year. Representatives from UNCG, Guilford College, Wake Forest University and Elon University participated in the event.
On the entertainment front, Alternative Resources of the Triad initiated the Greensboro, Out at the Movies! series, which debuted to a theater packed with members of GLBTQA community. The success of the first film came as a surprise to all involved. ART, in conjunction with Warehouse 29, sponsored a different GLBTQ movie every other month.
A.R.T. produced the first Triad Pride Festival in August 2006 at Festival Park (now LeBauer Park) in downtown Greensboro. The festival drew about 400 guests and six vendors in its first year.
The festival, now called Greensboro Pride, moved to the streets in 2015, taking over a portion of South Elm Street in downtown Greensboro due to park construction. The festival drew an estimated 10,000 guests. It remains on South Elm Street to this day.
After canceling the festival in both 2020 and 2021 due to the COVID-19 Pandemic, Greensboro Pride came back with a bang in 2022, finally celebrating the 15th anniversary of the Greensboro Pride Festival. Attendance reached nearly 40,000 people with more than 160 booths, including sponsors, vendors, and food trucks.
2023 brought in another record-breaking year for the Greensboro Pride Festival. The Festival expanded its footprint, taking over South Elm Street from West Market to West Lewis Street. The festival brought in nearly 50,000 guests, nearly 200 vendors, and 75 performances, headlined by former Greensboro Pride Queen and RuPaul Girl Heidi N Closet and RuPaul star Lala Ri.